Business Ethics of Kfc - 6869 Words

BUSINESS ETHICS 2011 Report Sunderland Business School Undergraduate Programs Name: Lanny Chew Jun Kheong Identification Number: 880328-52-5707 Student ID: 109129662/1 Tel. Number: 016-8515159 E-mail: lannicjk@hotmail.com Study Centre: SEGi College Sarawak Module: Business Ethics Code: UGB210 Module Tutor: Ms. Adeline Academic Year: 2011 EXECUTIVE SUMMARY This report was produced as an audit report providing a ‘snapshot’ of KFC’s business ethics. First, the author started with the ethical dilemma of KFC which include poor quality products, animal abuse and poor working conditions. Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion†¦show more content†¦Examples are UK, China, Thailand, Malaysia, Kuwait, Spain and Barbados, Puerto Rico, Pakistan and many more. KFC started with Colonel Harland Sanders who grew up to become a personage the world known as Colonel Sanders throughout the years, discovered his penchant for cooking when he was only 9 years old. KFC is now regarded as the most chicken restaurant chain providing a special mouth watering taste fried chicken that cannot be replaced with chickens natural juices sealed-in; leaving KFC with pride as a fast-food restaurant that provide customers with a selection of home-styled side dishes and desserts such as coleslaw and ice-creams to make a wholesome, complete and satisfying meal despite only serving great tasting chicken (http://www.kfc.com). (Refer to Appendix I). 2.0 ETHICAL DILEMMAS According to Lee Flamand (eHow, 2011), â€Å"an ethical dilemma is a situation wherein moral precepts or ethical obligations conflict in such a way that any possible resolution to the dilemma is morally intolerable. In other words, an ethical dilemma is any situation in which guiding moral principles cannot determine which course of action is right or wrong.† (http://www.eHow.com) The competition between fast food restaurants is increasing where KFC have to come out withShow MoreRelatedBusiness Ethics Kfc3137 Words   |  13 Pagesthe ethical decision to development their business on the right way because it’s a behavior of company showing to the publics and also responsible to social or public. The decision of company might be influence the company and public if they are taking the unethical idea to run for business. Therefore, the decision makers have to consider the benefits of company and to avoid the bad influence for public before make any decision. Kentucky Fried Chicken (KFC) is a well known fast food brand in the world;Read MoreCase Study 1 - Kfc in India1152 Words   |  5 PagesCase Study 1 KFC in India – Ethical Issues 1. Since its entry into India in 1995, KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Explain. No tolerance for ‘cruel multinationals’ was the main reason for the protests made by cultural and economic activists and farmers. Due to the economic liberalization policy of the Indian government during the early 1900’s, foreign fast food companiesRead MoreUtilitarianism Theory And Rights Theory968 Words   |  4 Pagesthe KFC. Utilitarianism give means maximize overall happiness. The theory of utilitarianism was connected as KFC. KFC is fruitful to yield the most extreme satisfaction of 12 million clients where as just 750,000 individuals from PETA are challenging against KFC chicken arrangement. In spite of the fact that KFC has yield the most extreme number of bliss, it neglected to conform to the utilitarian moral theory because of the uncalled for and out of line. Individuals are miserable with KFC becauseRead MoreKfc Kentucky Fried Chicken932 Words   |  4 PagesKFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America, which makes it a powerful marketing tool to use against competitors, but presently, is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently, KFC is under massive attacks from animal organizationsRead MoreA Campaign Against Kfc961 Words   |  4 Pages1) I personally do not support KFC Corporation or People for the Ethical Treatment of Animals in this controversy. This is because I myself am not a fan of meat and do not like the taste personally, but I also do not think it is all right by any means with what they do to the animals. I believe that they are completely abusing these animals so carelessly and it is extreme animal cruelty. I feel like a majority of other people would say it is perfectly fine though. This is because many people do likeRead MoreBribery and Corruption1492 Words   |  6 Pagesexistence of bribery and unethical behavior is rampant in the world market and may not change overnight. The question of bribery has been distilled in business literature as a question of ethics. In this situation at the airport with the customs officer, it is important to distinguish between business ethics and personal ethics. In a business ethics situation, the Foreign Corruption Practices Act would prohibit offering any bribe to the custom office – for example to free a shipment of goods thatRead MoreKFC China and its Marketing1525 Words   |  7 Pagesï » ¿Case Study 2 Introduction KFC China is a quick service restaurant that’s has dominated the local fast-food market. Marketing has significantly contributed to its success. This report covers KFC-China’s current localized marketing strategy consisting of product, promotion price and placement strategies. It will also discuss the potential issues that may affect business operations in the near future, these include; increasing costs, emerging seniors market, economic slowdown and supplier issuesRead MoreAnalysis Kentucky Fried Chickens Cross-Cultural Marketing Strategies1273 Words   |  6 PagesFried Chicken (KFC) has made great success in China doubtlessly, after entering the Chinese market in 1986. As cultural identity has components related to vocation, class, geography, philosophy, language, and the social aspects of biology, this essay describes how KFC takes components philosophy and geography as cultural identity into account in marketing its products and services to consumers, with exampl e explanations. Philosophy with Advertising Strategy and restaurant Layout of KFC JamesonRead MoreBusiness Ethics Case Study1478 Words   |  6 Pagesï » ¿Business Ethics Case Study #1 Starbucks Starbucks is a business that has been around since 1971 serving a various amount of coffee for people all around the United States. This business started in the city of Seattle with getting port of coffee from around the world. Today they are international business getting in approximately $11 billion dollars a year. With this being said Starbucks is a very high pace, high traffic environment with all the stores giving a home feel to them so when you orderRead MoreKfc Marketing Plan Essay1816 Words   |  8 Pagespreferences of KFC revealed that healthy eating, animal welfare and ethics are three of the most consumer’ desires KFC are facing today. The issue of animal welfare has intrigued KFC as the People for Treatment of Animals (PETA) in 2008 claimed KFC suppliers exercised unethical treatment for the chickens in their farms. This group believed that KFC suppliers should improve the living conditions of the chicken and address ethical issues in raising them in the far m are needed (KFC Menu, 2010). In